Assessment items :Best & Worst in research methods

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– PERSONA is sure can supplement the overall expected / partially whether to
– observation / questionnaire / Intuitive specific data
– in-depth interview / May be skewed in the wrong direction / forms and standard difficulty
– secondary research -> observation Widespreadly
– Contextive Research -> utilizing Big Data


 Best
– secondary research : using a big data
– observation : it is very directly specific data -> able to activate to idea & questionnaires

Worst
– in-depth interview : It is inclined to bias or difficult to make data form


What worked well
1. Easy to participate
2. Easy to observe
3. Snowball sampling
4. Up to date reports a trend and statistics
5. In depth interview
6. opportunity map
7. ethnography

What didn’t work well
1. interview
2. questionnaire (find inf right people)
3. secondary research
4. getting people to sign ethics form
5. difficult to observe
6. Finding right people
7. Finding proper business model
8. hard to match journey through lack of observation
9. Time management
10. The would interview scared people
11. ethnography
12. planning time

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